So you have a good-looking website - but can you find it on the Internet? Search Engine Optimization (SEO) is easy to overlook - until you can't find your website by doing a keyword search. When we design a new website for you, we optimize the coding to give you the best possible opportunity to be well-ranked on the search engines. SEO is a critical tool for increasing your website traffic, and getting it right is our specialty. To discuss how search engine optimization can help your web site, give us a call today!
Simple Tips and Tricks:
Navigation is very important for search engines
The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.
Plan out your navigation based on your homepage
All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?
Ensure more convenience for users by using ‘breadcrumb lists’
A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page (1). Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right.