Content Development

  1. Have a clear understanding of your target audience.
    • Put yourself in the mind of the people you hope to reach.
    • What keywords and keyword phrases would they use to find your service or products?
  2. Define Primary Keyword Phrases.
    • Take your keywords and keyword phrases from step one and choose the ones that best reflect your objectives and audience.
    • Integrate these phrases as many times as possible in your website content and Meta data, but be sure the content flows and doesn't sound spammy.
    • Get your point across; get your keyword phrases in the content; do not keyword stuff.
  3. Put Keywords, Creativity, and Effort into your Title Tags.
    • Title tags appear as the page heading at the top of the browser window.
    • They also appear in the SERPs when your content matches a particular search query.
    • When crafting title tags for your webpages, remember to create unique title tags that are relevant to the content on that page.
    • Duplicate title tags are useless, and could in fact cause search engines to skip over some pages, thinking they're duplicate content, too.
  4. Take Advantage of Alt and Title Attributes.
    • Alt attributes are the text that appears when you hover over an image on your page. Take the time to incorporate relevant keywords for added SEO.
    • Title attributes are the text that appears when you hover over a link on your page. Take the time to incorporate relevant keywords for added SEO.